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Sarah Edwards


Sarah is the most connected person in the Twin Cities. No joke she has been called the “Kevin Bacon of Minneapolis”.

Sarah Edwards is the Founder of an experiential marketing agency and social media studio which operates under the name I AM Sarah Edwards and their office is located at WeWork in North Loop Minneapolis. I AM Sarah Edwards creates authentic connections rooted in values and offers a variety of services including marketing, social media, influencer relations, content production and events. Her secret sauce is connecting all the dots to create cost savings for her clients. A few of I AM Sarah Edwards brands include Jaguar Land Rover Minneapolis, Bumble, HandsOn Twin Cities, Canopy by Hilton, Sherman Associates, Prairie Organic Spirits and WeWork. Sarah is an event producer, a social content strategist, and a spreader of kindness. Sarah has won the AdFed 32 Under 32 award, many "Best Of" awards from City Pages for her work in fashion and community, and has been featured in countless media outlets and publications, including Star Tribune, Kare 11, WCCO, Fox 9, Artful Living Magazine, Minnesota Monthly Magazine and more.


Grace Tait McAvoy

Business Operations

Grace is an army brat who moved 14 times in her young life and once called the Middle East her home.

After graduating from the University of Minnesota – Twin Cities, she now happily calls Minneapolis her home. Having volunteered for Sarah Edwards for over 2 years for fun, Grace was her first hire when she finally started her own business! When not at the office, you can find Grace dragging her boss to a yoga class, drinking wine while watching the Bachelor, or planning her next camping trip with her husband Kyle. 


Kayla Donahue

Business Development and Marketing Manager

Kayla is a Business Development and Marketing Manager for I AM Sarah Edwards.

Having a creative mind and a zeal for business operations, Public Relations and Event Coordination has shown to be the perfect marriage of these two passions of Kayla's. She prides herself on being able to help build and promote brands in innovative ways. Outside of work, Kayla loves spending time with her family and experiencing the myriad of restaurants in the cities.


Kourtney White

Account Manager

Kourtney is both creative and analytical.

With her love of film and passion for creating, she brings a unique perspective to the team! She enjoys content creating and filmmaking (directing, producing, & production design.) In her free time, you can find her watching horror films and eating the spiciest wings that Buffalo Wild Wings has to offer.


Sophia Stewart

Account Manager

Sophia is an extremely ambitious creative.

She loves the process of brainstorming new ideas and making them come to life! With an extensive background in photography styling, social media and event planning she brings a creative eye and quick wit to the team! In her free time she enjoys live music at First Avenue and tacos from Nico's Tacos in Uptown!



Director of Crumb Management

While his job may not seem important, he manages all floor scraps and guarantees a clean office space. 

If you’re unable to find him in the office, look for the person who is eating their lunch. He’ll be close by. His career aspirations are not limited to crumbs. He also has interest in scraps, leftovers, leavings, odds and ends and any sort of edible remnants.



Director of Beard Compliance

Being located in the NorthEast, we had to add one bearded member to the staff, even if that team member is a dog.

While not keeping himself busy with various oils to keep his beard in the best state possible, Pierre often spends his time focusing on whoever is not giving him the appropriate amount of attention. His well-rounded skillset also includes placing paws on keyboards and staring.