About

Sarah Edwards: The Connector of the Unseen

Sarah Edwards is a multidisciplinary creative, founder, and cultural builder focused on creating work that makes people feel more connected in a time that often feels emotionally disconnected, divided, and digitally overwhelming.

She’s the founder of LittleBig, a creative platform and studio that’s redefining what connection looks like through fashion, events, content, and community-based activations. LittleBig isn’t just a brand it’s a framework for reimagining how we gather, how we work, and how we build culture with more care, clarity, and creativity.

Sarah’s work spans fashion design, public speaking, creative direction, and partnerships but the common thread is her ability to design experiences that move people. Whether it’s through physical spaces, digital storytelling, or cultural collaborations, she helps brands and communities create work that actually means something.

She has spent much of her life navigating the highs and lows of social media benefiting from its ability to build community and visibility, but also deeply affected by the burnout, comparison, and emotional fragmentation that can come with it. That’s why the mission behind LittleBig feels so personal.

We are living in a time when people are overwhelmed, disconnected, and starved for real conversation. The loneliness epidemic is real. The mental health crisis is everywhere. And yet, we keep building systems that prioritize speed, performance, and scale over substance.

Sarah’s work is a response to that.
She’s helping shape a new kind of infrastructure where connection, belonging, and emotional honesty are at the center.

She collaborates with brands, organizations, and cultural spaces that want to build the future with intention not just make noise, but make meaning.