Marketing Strategy

We do our best work when we are given a problem (or problems) to solve. Whether your problem is trying to reach Millennials, create a video on a shoestring budget, or build an ambassador program from scratch, our I AM services will put our minds to work to figure it out. Our discovery meetings include a transparent conversation focused on short-term and long-term business objectives.

Sarah has always over delivered on our projects. The I AM Sarah Edwards brand has grown tenfold and because she is our spokesperson we have benefitted.
— Ted Terp, General Manager of Jaguar Land Rover Minneapolis

Event Marketing

Sometimes called events. Sometimes called experiences. We will activate your brand in the community and give you a story to be proud of. We love throwing events. Parties. Fashion shows. At I AM we collaborate with you to determine KPIS and get you the most bang for your buck.

We’ve had the joy to team up with ’I am Sarah Edwards’ for our ’First Look’ premier of the exhibition ’Gudrun Sjödén – A Colourful Universe’ at American Swedish Institute”. Sarah and her brilliant team accompanied us to produce the fashion show. A show with 40 colorful local women with fabulous personality from Minneapolis at the runway. Sarah quickly understood what our brand is all about and what we were aiming for, which has been a meaningful key for the success. Sarah and her team are a pleasure working with – so professional, easy to communicate with and always a step ahead. We would not have succeeded this immense without Sarahs professionalism and strong sense for fashion and PR. We can strongly recommend to partner up with ’I am Sarah Edwards
— Ida Kurvinen, Communications Coordinator at Gudrun Sjödén Design.
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Content Production

We are scrappy, smart and quick. Story-driven videos are our favorite but we also know all the best photographers and content makers within a stone’s throw. We work fast because we believe that it is more important to be relevant than perfect. If you can put things out quickly, you have more opportunities to connect and be a part of the conversation.

We trust Sarah. She’s savvy, she’s got hustle, and it’s backed by a keen understanding of marketing communications. Our alignment with Sarah Edwards is the most effective strategy we have pursued in launching our new brand. Her team created a video that told a bigger story than I thought we could tell. It was bold, it was smart, and it was funny. It reached a broader audience than I’d expected and it started a conversation with our clients she’s continued to direct. Her initiatives out-performed our numbers and we are exceeding our sales projections. She nailed it.
— Valerie Doleman, VP & Director of Marketing Communications of Sherman Associates


If you’re a partner of I AM we literally won’t stop thinking about you. We are constantly seeking out unique connections that will add value to your brand. Sarah Edwards knows everyone. **Almost** everyone. When people ask what our “secret sauce” is, we definitely hang our hats on our ability to connect you with our network. Which is pretty cool network.

At HandsOn Twin Cities we help individuals, groups and companies put their passions into action through volunteerism. The magic of creating successful volunteer experiences happens through effective partnership on every level, and after working with the team at I AM Sarah Edwards for only three months we have already made numerous fruitful connections to nonprofits, companies, and social influencers. Sarah and her team seem to be plugged in to every network in the Twin Cities and with their connections and knowledge they are helping build awareness about volunteerism and HandsOn in ways we never imagined were possible. Prior to working with I AM Sarah Edwards we felt like HandsOn was the best kept secret in the Twin Cities. Today we feel a surge of new interest, a rapidly growing social media presence, and we are telling the story of volunteers who are transforming our community in ways that are exciting and inspiring more action!
— Tracy, Executive Director of HandsOn Twin Cities
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Public Speaking & Event Emcee

Sarah has spoke in front of corporate leadership teams, small collectives, schools, media groups and more. She tends to speak on topics focused on storytelling, community and the power of letting go of perfectionism. Sarah’s genuine personality and passion for connecting with people comes across in her relatable yet inspirational presence.


Social Media

Followers don’t really mean anything unless they engage with your brand, and at the end of the day...move your business forward. Smart social is about connecting all of the dots and implementing the most helpful tools. Our team is focused on communicating your unique value proposition using a customized approach.

As a start up company it was essential to find a social media team that would take a bold and unique approach. IAMSE has gone above and beyond expectations! They have not only strategically engaged with brands whom we want to be aligned with, they’ve also injected a hip and fun vibe into our feed while educating our followers about how easy (and awesome!) it is to rent a Tesla from TREVLS! We couldn’t be happier with the creative ways they have helped us partner with influencers, companies and brands... we are so excited to see where this journey with IAMSE will go!
— Casey Noelle, Director of Creative & Marketing of TREVLS Tesla Rentals