Gudrun Sjödén – A Colourful Universe Fashion Show

Pics by Cynthia Yang

Pics by Cynthia Yang

Our team produced the Gudrun Sjödén fashion show at the American Swedish Institute! 

Gudrun Sjödén is a Swedish designer who creates clothes and home textiles in a unique style. Colorful collections in pure natural materials for women of all ages, shapes and sizes. Sustainable styles with an emphasis on Scandinavian design.


The fashion show looks were worn by every day women who were not "models." Diversity in the women in the show was very important to the Gudrun team!

We’ve had the joy to team up with ’I am Sarah Edwards’ for our ’First Look’ premier of the exhibition ’Gudrun Sjödén – A Colorful Universe’ at American Swedish Institute”. Sarah and her brilliant team accompanied us to produce the fashion show. A show with 40 colorful local women with fabulous personality from Minneapolis at the runway. Sarah quickly understood what our brand is all about and what we were aiming for, which has been a meaningful key for the success. Sarah and her team are a pleasure working with – so professional, easy to communicate with and always a step ahead. We would not have succeeded this immense without Sarahs professionalism and strong sense for fashion and PR. We can strongly recommend to partner up with ’I am Sarah Edwards’
— Ida Kurvinen, Communications Coordinator at Gudrun Sjödén Design.